![]() ![]() The product received large amounts of attention on the internet after its discontinuation at its peak the product was being mentioned in one form or another on average once every 40 seconds. In March 2015, Burger King permanently re-added Chicken Fries to the menu in a large, international menu expansion in thirty countries. There was disappointment from these groups as well because of the product's status as a limited time offering. The return of the product met with a favorable reaction from those who were advocating for Chicken Fries to return to the Burger King menu. They were re-released in August 2014 as a limited time offering (LTO). Perez Hilton's web site declared that Chicken Fries are one product of many that will never come back, while comedian Daniel Tosh featured a skit during one of the segments of his show, Tosh.0, to the product's return. Additionally, a petition was created that called on Burger King to reinstate the product to its menu. Fans of the product also established several social media accounts dedicated to Chicken Fries' return on Facebook, Twitter, and Tumblr. The product was discontinued in January 2012, replaced with Burger King's version of chicken strips in March of that year.įollowing Chicken Fries' discontinuation, there was a call for the product's reinstatement from fans of the product on forums such as Reddit Business Insider noted that they are one of the 17 most requested fast products that people would like to see returned to menus. Additionally, the chain was also adding other fare such as its TenderGrill, TenderCrisp and Angus sandwiches, that were designed to offer more complex menu items that would raise average check prices and expand the breadth of its offerings in the fast food market place. At the time of the introduction, Burger King was targeting a demographic group it identified as the "super fan", a group consisting of males between the ages of 18 and 34 that ate at fast food restaurants several times a week. Despite being a major product line in the company's portfolio, Burger King has registered very few, if any, global trademarks to protect its investment in the product.īK Chicken Fries were introduced in 2005 as part of a menu expansion that was designed to cater to a more adult demographic looking for dishes that went beyond the standard fast food fare. Even though the product has been a prominent part of the menu for the better part of a decade, Burger King has released very few LTO variants of the product, with the first one being released in the summer of 2015. ![]() The company has also relied heavily on product tie-ins with the NFL, NCAA and NASCAR to promote the product across different demographic groups. With the product's North American reintroduction in 20, Burger King utilized a heavy social media campaign to help entice fans of the product back into restaurants. The original advertisements were created by the firm of Crispin, Porter + Bogusky and were the subject of both criticism and legal action by the nu metal band Slipknot over claims of intellectual property rights, while later advertising programs started the company on a new direction of digital-based, multi-media advertising. In August 2014, they were reintroduced for a limited-time offering (LTO) in North America, leading to their permanent re-addition to the menu in March 2015 in over 30 countries globally.Īs one of the company's major offerings, the chicken fries are sometimes the center of product advertising for the company. They were discontinued in the United States in 2012, but continued to be sold in some markets, such as Italy. Along with this series of larger, more complex menu products, the company intended to attract a larger, more affluent adult audience who would be willing to spend more on the better-quality products. The product was part of a series of product introductions designed to expand Burger King's menu with both more sophisticated fare and present a larger, meatier product that appealed to 24- to 36-year-old males. Additionally, the product further targeted the snacking and convenience food markets with a specific packaging design that was intended to be easier to handle and fit into automotive cup holders. At the time of their introduction in 2005, the company had intended Chicken Fries to be one of their larger, adult-oriented products made with higher-quality ingredients than their standard menu items. †Percentages are roughly approximated using US recommendations for adults.īK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. ![]()
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